Three Decades: From Distribution to Creation
My journey through perfumery spans thirty years across three continents—each decade revealing a deeper layer of this extraordinary industry.
1995-2015: The Foundation Years
For two decades, I directed resell operations of the world’s most prestigious perfume houses that defined luxury fragrance. This wasn’t merely sales; it was education in what makes brands endure, what resonates across markets, what commands loyalty across generations. I learned perfumery’s language through the lens of consumer desire and market reality.
2015-2017: Arabian Luxury
As Deputy Director of the perfume department at A.K. Saeed Group in Saudi Arabia, I entered the heart of Middle Eastern perfumery. This leading industrial and commercial conglomerate across the GCC region demanded understanding of oud not as an exotic ingredient but as cultural cornerstone, where fragrance expectations differ fundamentally from Western markets. Here I learned how tradition and luxury converge without compromise.
2018-Present: Building Bridges
Since 2018, I have served as official distributor for Coquillete—the acclaimed Italian niche brand founded by master perfumer Rosa Vaia — throughout CIS and Russia.
Simultaneously, I began advising Patrice Martin, the French perfume brand collaborating with Grasse-trained perfumer Patrice Martin, helping navigate international markets and brand positioning.
In 2019, I became a consultant to Royaume du Parfum International, I guided market expansion across Russia, CIS, and Middle Eastern territories—advising on distribution strategies and building networks with regional partners that continue to serve every project I undertake.
2022-Present: The Architect Emerges
In 2022, I co-founded Arabian Wind, applying three decades of accumulated wisdom to create a brand from absolute zero. Twenty-two fragrances later, with collaborations spanning Marzia Tissino, Shadi Samra, Guillaume Cresp, Nejla Barbir, Danielle Maniquant, and Rosa Vaia, the brand achieved international recognition and distribution—proof that complete brand architecture works.
2023 brought Manali Perfumes into existence—seventeen fragrances capturing Himalayan essence through premium botanicals and artistic vision.
By 2025, advisory work expanded to Expensive Chaos Company, a bold new voice in contemporary perfumery.
What This Experience Means for You
Complete Industry Fluency
From luxury distribution to manufacturing, from European elegance to Arabian opulence, from advisory to creation—I have inhabited every role this industry offers. This breadth translates to a strategic vision few consultants possess.
Proven Network, Real Relationships
My connections with master perfumers, manufacturers, and distributors aren’t theoretical. They’re relationships are earned through decades of collaboration, tested through actual projects, and validated through mutual success.
Strategic Brand Architecture
Complete brand creation from positioning through launch. Naming systems that resonate. Visual identity that communicates before words. Bottle design where form serves both function and philosophy. Perfumer selection and brief development. Production orchestration. Distribution strategy. Launch coordination.
Perfumer Introductions
Direct access to internationally recognized perfumers, including those I’ve worked with personally: Rosa Vaia (Coquillete, Arabian Wind), Shadi Samra (Dubai-based, Arabian Wind collaborator), Marzia Tissino, Guillaume Cresp, Nejla Barbir, Danielle Maniquant, and expanding networks across France, Italy, and the Middle East.
Market Intelligence
Understanding what works in CIS markets through Coquillete distribution. Middle Eastern market insights from Aksaeed Group and Arabian Wind. European sensibilities from two decades with heritage houses. This isn’t research—it’s lived experience.
Bespoke Advisory
For established brands seeking expansion, reformulation guidance, or market entry strategy. For entrepreneurs needing targeted support on specific phases rather than a complete partnership